A focused marketing system to build Rewell's local authority in Kurnool, generate qualified appointment enquiries, improve clinic footfalls and gradually scale online psychiatric consultation across Andhra Pradesh and Telangana.
We will not spread ₹30K across India. We first capture high-intent Kurnool demand, build trust through doctor-led social content, convert traffic through service-specific landing pages, and measure actual attended appointments.
Google Search captures people actively looking for a psychiatrist or treatment in Kurnool.
Meta posters and short doctor videos explain common problems in simple Telugu + English.
Fast landing pages + quick reception follow-up turn enquiries into attended appointments.
Ads should never send every visitor to the homepage. Each major problem gets a dedicated, conversion-focused page.
| Priority | Page | URL | Purpose |
|---|---|---|---|
| P1 | Psychiatrist in Kurnool | /psychiatrist-in-kurnool/ | Highest local intent + clinic footfall |
| P1 | Anxiety Treatment | /anxiety-treatment-kurnool/ | Overthinking, fear, tension, restlessness |
| P1 | Depression Treatment | /depression-treatment-kurnool/ | Core condition search demand |
| P1 | Sleep / Insomnia | /sleep-disorder-treatment-kurnool/ | Highly recognizable problem-led intent |
| P1 | Child Psychiatrist | /child-psychiatrist-kurnool/ | Parent enquiries, behaviour/focus concerns |
| P1 | ADHD | /adhd-treatment-kurnool/ | Child + adult assessment intent |
| P2 | OCD | /ocd-treatment-kurnool/ | Condition-specific consultation |
| P2 | Online Psychiatrist | /online-psychiatrist-consultation/ | AP/TS online expansion |
Mobile: sticky Call Now + Book Appointment buttons. Form: Name, Mobile, Clinic/Online, Preferred Time. Keep it simple.
Social media should lead with the person's everyday problem, not a doctor biography. The creative creates relevance; the doctor provides trust; the landing page converts.
| Priority Audience | Problem | Poster / Reel Hook | Solution CTA |
|---|---|---|---|
| Working Professionals | Stress, overthinking, poor sleep | Office అయిపోయినా... Mind OFF కావడం లేదా? | Talk to a Psychiatrist |
| People with Sleep Problems | Racing thoughts, poor sleep | రాత్రి నిద్ర రావడం లేదా? Thoughts ఆగడం లేదా? | Book Consultation |
| Parents | Focus, hyperactivity, behaviour | మీ Child Focus చేయలేకపోతున్నారా? | Child Psychiatrist Assessment |
| Young Adults | Career/future pressure | Career, Money, Future... అన్నీ Overthinking అవుతున్నాయా? | Professional Assessment |
| Students | Exam stress, focus, sleep | Studies కంటే Stress ఎక్కువైందా? | Talk to a Professional |
| Business Owners | Pressure, sleep, irritability | Business Tension వల్ల Mind Calm గా ఉండటం లేదా? | Book Appointment |
₹7,000 Problem → Solution conversion creatives.
Start with Anxiety/Overthinking, Sleep, Working Professionals and Parents/Child. Use Kurnool + genuine clinic catchment first.
₹3,000 20–40 second educational Reels.
Topics: overthinking, anxiety vs normal tension, sleep problems, child focus, psychiatrist vs psychologist, when to consult.
Google receives the larger budget because the user is already searching for a doctor, clinic or treatment.
| Campaign | Budget | Intent | Landing Page |
|---|---|---|---|
| Psychiatrist Kurnool | ₹9,000/mo | psychiatrist in kurnool, psychiatrist near me, psychiatry clinic kurnool | /psychiatrist-in-kurnool/ |
| Anxiety + Depression + Sleep | ₹6,000/mo | Treatment/problem searches | Exact condition page |
| Child Psychiatry / ADHD | ₹3,000/mo | Parent + child specialist searches | /child-psychiatrist-kurnool/ |
60% — high-intent Kurnool searches.
33% — problem recognition + doctor trust.
7% — move to the best-performing campaign/creative.
The campaign succeeds only when marketing data connects to clinic attendance.
The report will focus on patient acquisition, not vanity metrics.
| KPI | Meta | Organic / GBP | Total | |
|---|---|---|---|---|
| Spend | ₹ | ₹ | — | ₹ |
| Qualified Enquiries | — | — | — | — |
| Calls / Forms | — | — | — | — |
| Appointments Booked | — | — | — | — |
| Appointments Attended | — | — | — | — |
| Cost / Booked Appointment | ₹ | ₹ | — | ₹ |
| Cost / Attended Appointment | ₹ | ₹ | — | ₹ |
| Attributed Revenue | ₹ | ₹ | ₹ | ₹ |
Ad Spend ÷ Attended Appointments = Cost per Attended Appointment
This tells us the real cost of acquiring a patient who actually reaches consultation.
| Timeline | Priority Work | Output |
|---|---|---|
| Days 1–3 | Tracking, conversion events, Google Business Profile audit | Measurement foundation |
| Days 1–5 | Build P1 landing pages | Conversion-ready website |
| Days 3–6 | Doctor shoot + posters/reels | 8–12 launch creatives |
| Day 7 | Launch Google Search + Meta | Demand capture starts |
| Days 8–14 | Search-term, creative and landing-page checks | Remove obvious waste |
| Day 15 | Lead quality + booking review | First real CPA signals |
| Days 16–21 | New hooks + negatives + page improvements | Conversion optimization |
| Days 22–30 | Shift reserve budget to winners | Scale best combinations |
| Day 30 | Business report | Booked, attended, CPA, revenue |
Own local psychiatry intent, Maps visibility and clinic footfalls.
Scale proven services through online consultation and SEO.
Expand only after appointment economics and authority are proven.